# Analytics & Optimization

SEO and content bring traffic; conversion optimization turns that traffic into revenue. We track marketing performance in the context of your business — because the numbers only become useful once someone attributes meaning to them.

**Price:** $500/mo

## Full engagement includes

- **Web Analytics** — We set up Google Analytics with the custom reports, dimensions, and events that matter to you.
- **Visual Behavior Analytics** — Tools like Hotjar and Lucky Orange show how visitors actually use your site.
- **SEO / AEO Analytics** — We track what users search for, page SEO health, on-page opportunities, backlink audit, & AEO optimization.
- **Social Media Analytics** — We measure how your posts and ad campaigns perform across each platform.
- **Email Analytics** — We track the email metrics that tell you what's working and what to fix.
- **KPI Definition** — We define the handful of KPIs that actually reflect your business goals.
- **Conversion Optimization** — We turn existing traffic into revenue instead of just chasing more visitors.
- **Funnel Drop-Off Analysis** — We find where people leave your funnel and fix the leaks.

## Overview

## What is marketing analytics?

Tracking metrics is only half of it. The other half is the analytical layer —
putting those numbers in the context of your business so they mean something. That's
where AI tools fall short: they can crunch numbers, but someone has to attribute
meaning. SEO and content bring traffic; conversion optimization turns that traffic
into revenue. Companies that use marketing analytics extensively tend to be more
profitable — because they act on what the data tells them.

## What should you actually track?

Not everything — just the metrics that reflect real performance. A good starting set:

- **Sessions & users** — how much traffic you get, and how many distinct people.
- **Bounce rate** — the share who leave without engaging.
- **Conversion rate** — the share who complete a goal (form, call, purchase).
- **Traffic by channel & device** — where visitors come from and what they use.
- **Funnel drop-off** — where people exit your customer journey.
- **Cart abandonment & win-back** (for e-commerce) — lost sales you can recover.

## Get started

- Pricing: /pricing/
- Request a quote: /inquiry-form/
- Machine-readable pricing: /agents.json

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