Digital
Advertising

ads, digital ads, ads for advisors

Digital advertising can provide instant traffic to your website. The latest data shows that simultaneously using Google Ads, Facebook Ads, and Instagram Ads has a complementary effect and can increase overall conversions. Because of this, we recommend taking an omni-channel approach to digital ads and creating campaigns on at least Google and Meta (Facebook + Instagram). 

Yet, we’re going to be honest. Pay Per Click (PPC) ads are not for every business. We will only contract with businesses that we feel have a good chance of converting. We don’t want to waist your ad spend and have dissatisfied customers. It’s just not worth it. This means that your website or landing page must also be optimized for conversions. If it’s not, then your overall campaign probably won’t meet your conversion goals. 

Two Conversion Rates For Every Campaign

We must understand that there are multiple conversion rates to a successful ad campaign. The first conversion is the ad conversion rate. This is getting users on Google, Facebook, or Instagram to actually click on the ad and go to your website or form. That’s step 1. Then, the second conversion is on your website, getting them to fill out the form or make the purchase. 

Conversion Rate #1

2000 Ad Impressions x 3% Ad Click Rate = 60 Website Visitors

Conversion Rate #2

60 Website Visitors x 2% Conversion Rate = 1.2 Purchases

Our Commitment to Your Success

To avoid scenarios where excellent ad performance is undermined by poor website UX, we have adopted a policy of comprehensive collaboration. We believe in partnering with clients who understand the importance of a cohesive strategy that includes both effective advertising and an optimized landing page.

What's Involved In A Winning Ad Campaign?

Creating a winning ad campaign is part data backed industry standard practices, and part luck. (Ok, maybe “iteration” would be a better word.) The reality is that many successful ad campaigns don’t hit the mark on the first try. If you have that expectation, then you probably shouldn’t do digital ads. (Again, just being honest.)

Components of Ad Campaigns:

  1. Research: Both keywords and audience.
  2. Messaging: Delivering an idea that connects your audience to your product or service.
  3. Creative: Presenting the messaging in a way that captures attention.
  4. Ad Campaigns: Building the campaigns in each platform.
  5. Landing Page: Create or optimize the webpage the ad directs users to.
  6. Analytics: Tracking the results of engagement to inform further iterations and optimizations.
  7. Optimizations & Retargeting: Tweak existing campaigns for better results and create additional campaigns that target those that showed some sort of interest.
Steps to ad campaign

Digital Marketing Services

A successful advertising strategy requires more than just a single channel approach. At SEO Marketing Advisors, we believe that integrating multiple advertising platforms is key to maximizing your reach and achieving your marketing goals. Our expert team specializes in creating cohesive ad campaigns that leverage the strengths of Google Ads, Facebook Ads, and Instagram Ads to deliver real results.

Why Multi-Channel Advertising?

While Google Ads, Facebook Ads, and Instagram Ads were once considered competitors, the latest data now shows that they are complementary tools that work together to create a powerful advertising ecosystem. Here’s why combining these channels is essential:

  • Broader Reach: Each platform has a unique audience and advertising potential. By using multiple channels, you can reach a wider and more diverse audience.
  • Enhanced Targeting: Different platforms offer unique targeting capabilities. Combining them allows for more precise audience segmentation and targeting.
  • Increased Visibility: A multi-channel approach ensures your brand remains visible across various touchpoints, increasing the likelihood of engagement and conversions.
  • Improved ROI: By diversifying your ad spend across multiple platforms, you can optimize your budget and maximize returns.

Our Multi-Channel Advertising Solutions

Google Ads

Google Ads is unparalleled in capturing active search intent. Our Google Ads services include:

  • Comprehensive Keyword Research: Identifying high-value keywords to target the right audience.
  • Custom Ad Creation: Crafting compelling ads that drive clicks and conversions.
  • Continuous Optimization: Monitoring and refining campaigns for peak performance.
  • Detailed Analytics: Providing insights into ad performance and ROI.
google ads

Facebook Ads

Facebook Ads excel in social engagement and audience targeting. Our Facebook Ads services offer:

  • Advanced Audience Targeting: Utilizing interest and affinity data to reach your ideal customers.
  • Creative Ad Design: Developing engaging ads that grab attention in newsfeeds.
  • Strategic Campaign Management: Ensuring your campaigns run smoothly and effectively.
  • Insightful Reporting: Delivering comprehensive reports to track success and inform future strategies.

Instagram Ads

Instagram Ads are perfect for visually-driven campaigns targeting a younger audience. Our Instagram Ads services include:

  • Visual Content Creation: Designing visuals and stories that captivate users.
  • Precise Targeting: Leveraging Instagram’s targeting features to connect with your audience.
  • Ongoing Optimization: Continuously improving ad performance for better engagement.
  • Performance Metrics: Providing detailed analytics to measure and enhance campaign impact.
instagram ads
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