Digital Marketing

content marketing

What Is Content Marketing?

What Is Content Marketing? Content Marketing is the process of producing quality information that people will value. That could look like an article/blog post, photography or videos, infographics, podcasts, and the list goes on! You may have heard the adage lately, “Content is King”! The challenge with content marketing, is that a lot of people …

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importance of seo

Importance of SEO in Digital Marketing

The importance of SEO in digital marketing cannot be over stated! Often when people think about SEO, or Search Engine Optimization, they think of the more technical aspects. There are plenty of on-page technical aspects to pay attention to, but this post isn’t about those things. Our digital marketing company believes that pairing SEO with …

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Google’s GA4 Rollout Missteps

Google has long been a cornerstone in the digital marketing world, with Google Analytics serving as the go-to tool for businesses of all sizes to track and analyze their website data. However, the introduction of the GA4 Analytics platform has left many digital marketing professionals, myself included, questioning Google’s decisions. In this article, we’ll explore …

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