Financial
Advisor
Website
Samples

responsive web design

Financial advisor websites require a tailored approach. Our team of experts is well-versed in the intricacies of the financial industry, enabling us to design websites that resonate with your target audience and keeping your compliance department happy. 

Whether you are an independent financial advisor or part of a larger firm, our solutions are designed with solid SEO keywords and enhance your online visibility to drive meaningful engagement.

View the financial advisor website samples below, and pay particular attention to the structure of the website, rather than the specifics of the copy or pictures – those elements are easy changed. If you see a framework that you like, let’s iterate on it and create a website you really love!

Advisor Website Sample 1

financial advisor websites, sample financial advisor websites

Version Highlights:

  • Form inside hero section to collect leads.
  •  Full page hero section captivates attention.

Website Sample 2

financial advisor websites, sample financial advisor websites, website design

Version Highlights:

  • Retirement calculator.
  • Top bar with social icons & keyword for SEO.
  •  Full page hero section captivates attention.

Website Sample 3

financial advisor websites, sample financial advisor websites, website design

Version Highlights:

  • Clear CTA (call to action) front and center.
  • Transparent header/nav bar. 
  •  Full page hero section captivates attention.

Website Sample 4

financial advisor websites, sample financial advisor websites

Version Highlights:

  • Clear CTA (call to action).
  • Transparent header/nav bar. 
  •  Full page hero section captivates attention.

Website Sample 5

financial advisor websites, sample financial advisor websites

Version Highlights:

  • Clear CTA (call to action).
  • Transparent header/nav bar. 
  • Gradient to make Title & CTA stand out.

Website Sample 6

financial advisor websites, sample financial advisor websites, website design

Version Highlights:

  • Clear CTA (call to action).
  • Transparent header/nav bar. 
  • Black background makes title stand out.

Web Design Principles

We can design your new website to look or function any way you want! It’s totally customizable to your needs. Yet, there are best practices and web design principles that you’ll want for your website. These include:

When users view your website on your their phones or tablets, they should still have a good user experience. Older designs will shrink the whole page and make the text, pictures and buttons too small to even read sometimes. Mobile responsive web design in a must in today’s online marketing landscape. 

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When it comes to the overall structure and navigation for your website, keep it simple. If you try to get too tricky or “artsy” your start to lose people and decrease the effectiveness of your website.

Your calls-to-action (CTAs) should be super clear and invited the user to do the action you want, or provide the benefit they want.

Visual images are incredibly important to the overall look and feel of your website. Nothing will tank a website’s credibility faster than poor images. 

Understand that there will be material differences in what or how you present information depending on the device it being viewed on. 

Those with visual disabilities use a “reader” to navigate websites. Make sure you design with accessibility in mind. This also means using proper contrast to make text stand out. 

Offering too many choices actually decreases conversion rates. Be thoughtful about how many choices you give. In most cases, only offer 1 choice at a time – the action you really want them to take.

After your website is complete, realize that you don’t know for sure what will meet your audience the best. A/B test the copy and other elements and see which garners the most positives actions and/or conversions.

White space is important to good website design. 

Using the same fonts & colors is important throughout your site, but consistency goes beyond that for top designers. Font weights and  spacing give a polished feel to the website.

It’s pretty common to see website copy that tells all about the company, what they do, their history, and how great they are. Problem is…users don’t care about your company. They care about finding out if you can solve their problem and/or deliver what they want. 

Striking the balance between educating the user about your offer, and not overwhelming them with info can be tricky to get right. In general, large paragraphs of text are not read by users, they’re looking for bite-sized chunks that quickly give them the idea.

There’s just something about symmetry that is please to the human brain. Using it in website is no different.

We only have maybe 2 seconds to convey what we do or offer. Be very, very clear with this right from the start. 

Your web hosting company play a big part in your website’s performance – how fast it loads. Make sure that you choose one of the top website hosting companies, even if you’re on a shared hosting plan. We use Siteground for our website and our client websites. 

Nothing is more frustrating than getting something different than what you thought. Make sure and clearly label buttons, actions, and set expectations so the user has a good experience.

Any critical information should be clearly visible rather than putting behind “flip boxes”, or slide-out areas. 

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